Crafting an AI-driven product from an abstract concept into a practical experience, grounded in real user insights.

We assumed that potential users struggled to earn trust during a first contact, and that an interview-style profile written from a third-person perspective could help. Before investing in detailed design and development, we needed to validate that hypothesis.

I prepared a lightweight prototype and interview guide, then spoke with around ten sales professionals. The hypothesis proved largely correct. Insurance salespeople, in particular, often introduced themselves from scratch around ten times a week and wanted to reduce the time spent breaking the ice.

The concept was well received, but typed answers made the interview flow feel scripted and laborious. We therefore shifted the interaction from text to voice so it felt like a real conversation, and redesigned the landing page around concrete use cases and product value.

This rapid cycle of prototyping and user interviews did more than validate an idea: it helped define the product itself.